Business Terms and Relocation

Risks, Benefits and Costs of Relocation –By Prudential Joseph R. Carucci Real Estate Business location continues to be a primary factor in sustaining a company’s competitive position – whether it is a corporate headquarters seeking to get closer to emerging markets, or a back office wanting to reduce operating costs. Companies often find that their current locations no longer provide the competitive advantage they once held. Consequently, they attempt to weigh the risks and benefits of a major relocation along with the costs to determine the viability of relocation.Risks Related to Relocation: By far the most significant risk related to a major relocation for any operation is the potential for business disruption. The outcome could result in the loss of valuable employees (knowledge assets) and distractions from normal business activity during planning and implementation that impact service delivery and customer retention. While the risk of disruption is real, ca reful planning and implementation can minimize its impact. A special relocation policy can be developed to maximize employee retention.Effective communications can minimize employee distraction and customer concerns. Short-term staff redundancy along with the phasing of relocation can minimize overall impact. Other factors that influence the success of a relocation decision include: †¢ †¢ †¢ †¢ Not making an effective location selection decision; Not adequately defining the costs of a relocation; Not making a reasonably accurate attrition calculation; Not engaging in a major relocation because of the fear of failure. Benefits of Relocation A relocation decision needs to achieve a payback in two to three years or less.Since the cost of labor comprises approximately 75% of the total operating cost, picking a location that results in a 10-15% reduction in labor cost is key. Because the majority of staff in a back office are on pay scales that reflect the local marke t, a significant cost reduction is potentially achievable. Attrition in a back office relocation is usually high (80-90%) depending on the destination. Benefits derived from relocating a company headquarters operation are less concerned with reducing cost and more on strategic positioning of the company.Key objectives focus on gaining access to emerging markets, enhancing the ability to recruit and retain top talent, or making a radical change in corporate culture – all of which send a positive signal to each company stakeholder and support the long-term viability of the company. Employee retention from a typical headquarters relocation is 60-70% and is influenced by the level of interest in the destination, availability of other local job opportunities and family situation. The average cost of relocation per employee is about $50,000, but can vary widely depending on salary, home ownership status and relocation policy provisions.Relocation Cost and Risk/Benefit Analysis Proc ess Risks and benefits will vary for each type of business operation. In a given scenario, a particular condition may be viewed as either a risk or benefit depending on the specific needs of the company. For example, if a company wants to radically change culture and reduce the cost of highly tenured employees, a large percentage of attrition is positive. If there is a significant concern over the potential loss of â€Å"intellectual capital† due to a relocation, the company should have its relocation policy reviewed and incorporate provisions that maximize retention.The analysis process should be comprehensive, and take into consideration short-term risks as well as long-term benefits. Business location consulting firms specialize in preparing relocation analyses and in evaluating relocation alternatives. Factor examined include: retention/attrition of affected employees; one-time costs of relocation and build-out as well as the long-term costs and savings for real estate an d labor. The following five-point process will help a company analyze its relocation cost and risk/benefit: 1. 2. 3. 4. 5. Define location and employment level alternatives.Determine potential employee retention and attrition for alternatives Estimate the one-time costs of relocation, attrition, new staff recruiting/training, etc. Estimate the incremental ongoing cost/savings over a specified period related to the cost of real estate and labor, facility improvements and lease penalties. Identify both the risks and benefits to the company for each location scenario. Whether it’s a short or long-distance relocation, this analysis process will help your company better understand the risks, benefits and costs of relocation.

To what extent has the traditional male role changed in the last 20 years?

The customary role of the male in relation to the home as being the head of the household, the protector and the provider is slowly eroding. The male’s duty was unquestionably embodied in these three ideas until the 1970’s. The growing feminist movement began to question and displace these roles as solely belonging to men The traditional male role has seen significant changes in the family unit, society and personally.In the past men were the sole breadwinners and they were left with the task of bringing home the money. It was their job to be financially sound so as to take care of their family’s needs. Being the sole breadwinner, it was the men who made all the major decisions in the home. Women on the other hand were left with the daunting task of being homemakers and taking care of the chores and looking after the children.I remember my grandmother talk about her father and how everyone in the house including her mother used to be as quiet as mice when their f ather came home as they were told not make any noise or the unthinkable would happen. Nowadays, it is just the opposite. The roles of both husband and wife have changed. Both the husband and the wife work to make ends meet. Most households cannot sustain themselves on just one salary.As both the man and the woman are out earning a living, it is only natural that household chores and child rearing has to be shared. Another area that has seen change is indecision making. While in the past it was the man who made all the decisions about the family, now it is collaborative decision making.Most women are equally educated as men and are able to sit and discuss on an equal footing with their spouse on methods of childrearing and even other major family decisions. There has also been change in the role of man in society. In the past, men have always held prominent positions in the workplace. They were the ones who made the decisions on how to run their companies.Women held minor positions s uch as clerks, stenographers and secretaries, while men were given positions such as directors, managers and CEO’s. You could see men working in corporate, financial, legal and political fields, Men held the full authority to run a family and the country from bottom to top.Now this is changing with many women breaking through the glass ceiling and taking on more powerful and significant functions in different aspects. With  education, women have been able to rise to greater heights. We have women who are CEO’s politicians and even Prime Ministers and Presidents of countries.Lastly, men from time immemorial have been pictured as being strong, fearless and successful. They have always been conditioned to not show any kind of emotions that could damage their role model image. Men were told that they should not cry and should always have a very stern character.Fathers were unapproachable and did not take an active part in their children’s emotional growth. This wa s left to the mother. But this is now changing. Men are moving away from being strong, silent and unfeeling. They are starting to express their feelings and taking on a more soft and thoughtful personality.In conclusion, it must be stated that the changes in the role of the male species is here to stay and must be respected within the structure of the family unit, society and as an individual. In my opinion, I think I would like to see the world judged based on humanity rather than prejudged roles.

Appropriate behaviour Essay

a) Explain why it is important to promote appropriate behaviour and respect for others (ref. 2.2) As learning take place in a social enviroment it will be fundamental to create a good atmosphere helping everyone attending to feel at ease in a space where learners feel safe and comfortable to express their opinion. Each student may have different background, culture, beliefs, experiences and needs, so it is very important to be open minded and to establish ground rules so to avoid any animosity, unrespectful behaviour and any kind of discrimination. Any inequality and discrimitation should be challenged to guarantee fairness, decency and respect beteween students. Creating a safe and relaxed enviroment, learners will be more motivated and focused, able to participate, voice their opinions, ask questions and be actively involved in determining how they will learn, allowing them to use their potential and achieve their goals. b) Ways to promote equality and value diversity (ref. 1.3) Equality is about the learner’s rights to have the same opportunity, access and partecipate in their chosen course/training regardless of age, ability or circumstances understanding that everyone are different but have the same rights. Promoting diversity means value and respect differences between students regardless of age, ability, circumstances. An open discussion at the first meeting within students and teacher allows an opportunity for everyone to contribute and know each other bringing up cultural or behavioural differences which can be expressed and may raise issues not previously considered by some. Each person can write out for themselves which types of appropriate behaviour they believe more important. This will give the chance to evaluate each individual’s preferences and gives an overall view on how to maintain a level of courtesy and respect establishing ground rules adequate for the group. Being a teacher means also to be a role model and my behaviour will reflect on my students. For this reason I will treat my students with respect and dignity, ensuring to be non-judgemental, to give same attention to each learner and that particular groups will not be offended (i.e. faith or religion). When planning lessons or activities I might use pictures in handouts and presentations representing different cultures, gender, age and ability in order to embrace all aspects of equality and diversity. c) The importance of identifying and meeting the needs of learners (ref. 1.4) Identify learners needs is one of the most important aspect of teaching as it will allows to differentate lesson’s plans. Learners needs can vary, they may have specific issues like lack of finance or challanges like English as a second language, knowing this a teacher will be able to provide learners support suggesting them points of referral to get help and advice (i.e. interpreters; Citizen Advice Bureau). Some may have special needs like dyslexia or diabetes, others may need advice before enrolment to know if the qualification will meet their career aspirations. In certain case it can be important to find out those informations in advance avoiding some learners to take a course which is unsuitable for them. For this reason an initial/diagnostic assessment will be carried out before the programme starts ensuring learners are making the right choise towards their expectations, results become a teacher’s tool who’s gainig an overall understanding of learners capability, aim, knowledge and specific requirements enabling the teacher to plan and facilitate individual learning and so meeting individual needs. Other aspects to be considered, for instance, are the classroom facilities and accessibility (i.e. layout of tables and chairs) to guarantee safety and meeting the needs of a learner who’s a wheel chair user. Feedback and informal formative assessments can take place throughout the course to ensure learner needs and learning styles are met and satisfy at all times. d) Ways to maintain a safe and supportive learning enviroment (ref. 2.1) As it is likely that learners will be a diverse group of students (from various backgrounds, with different levels of prior learning and expectations, as well as different learning needs), once ground rules have been established, taking an inclusive approach when teaching will help to ensure that your teaching meets everyone’s need enabling students to learn effectively. An  inclusive approach to learning and teaching that aims to meet every individual student’s learning requirements would benefit all students, as a result learners will feel they belong in the classroom. Using an inclusive approach means the teacher will not exclude anyone directly or indirectly, learners will be treated with fairness and trasparency, called by name and making eye contact whenever possible. All students will be involved in activities which may see them working in pair or groups, promoting socialization, tolerance, equality and valuing diversity. ‘’A suitable learning environment is crucial for effective learning to take place. This involves not only the venue and resources used, but also your attitude and the support you give to your students’’ ( Gravells A. 2012, pg 24). Delivering lessons with passion can help to motivate learners, however making sure the environment is clean and safe, at the right temperature, being considerate and open doors or windows is important as much. The lesson’s quality will tells learners when teachers are professional and serious about their job. If there is a break time it is good practice to inform learners right at the beginning of the lesson when this will take place. Knowing this can help your learners focus on their learning.

History of Visual Effects Essay Example | Topics and Well Written Essays - 1500 words

History of Visual Effects - Essay Example That is the mystery and beauty of visual effects. Even though visual effects have had such a huge impact on our movie and television viewing habits, most people do not know the first thing about the history of this art form. This paper will serve as a historical look into the history of visual effects from the time of silent films, all the way to the most recent success of visual effects in The Life of Pi. The purpose of this paper is to allow people an inside look into the history of visual effects and how the pioneers had to struggle to create the art form that has almost been perfected in the 21st century thanks to computer graphic imaging. While previous generations may think that visual effects started with the Star Wars Prequel, in reality, these visual effects have a history that goes far back deeper than 1970's Hollywood. It was actually in 1856 when Oscar Rejlander became the first person to successfully use trick photography to create a single image. His special effects bre akthrough was done through the use of 30 different sections of negatives, spliced together to create one image. Then in 1985 Alfred Clarke built upon the success of Rejlander by creating the first motion picture special effect for the movie Mary, Queen of Scots. With Clarke instructing an actor to step up and block Mary's costume, an executioner was shown preparing to let his ax fall on her neck. At that point, Clarke ordered all the actors to stop moving while the actor playing Mary was taken off the set. A dummy was placed in her stead and when filming restarted, the ax severed the dummy's head. Thus, the love affair of the cinema with special effects began (â€Å"A Brief History of Movie Special Effects†). However, it was not until 1896 when the stop trick method was accidentally discovered by French magician Georges Melies. It was an effect that was created when while filming a street scene in Paris his camera jammed. Upon review, he found that the â€Å"stop trick† turned a truck into a hearse, his pedestrians walked in an alternate direction, and men somehow became women. Now being the stage manager at the local Theatre Robert - Houdin, he discovered an inspiration that led him to create more than 500 short films until 1914. He developed the now considered ancient effects techniques of multiple exposure, time lapse, dissolves, and hand painted color. His uncanny ability to create visual effects earned him the nickname â€Å"Cinemagician†. When he created his ode to Jule's Vern’s From the Earth to the Moon as Le Voyage dans la Lune (1902), he used a combination of live action, animation, and miniature with matte painting work (â€Å"The Grand Illusion: A Century of Special Effects†). Movie masters of this era concede that their special effects were highly influenced by magician stage tricks. Perspective exploitation and forced perspective were but a few of the old stage magic that worked quite well on film. The years fro m 1910 to 1920 saw the rapid growth of visual effects, particularly the Matte Shots done by Norman Dawn. While the Schuftan Process -- considered modifications of theater illusions, and still photography began to influence the craft in the 1920's and 1930's. This development led to the use of rear projection in cinemas which substituted moving pictures to create moving backgrounds. Visual effects also began to develop facial masks to help along the illusion of visual effects.

Property law Assignment Example | Topics and Well Written Essays - 2250 words

Property law - Assignment Example One of the interesting aspects about this problem is that the nature of obligation changed from one tenant to the next. The facts indicate that my client is the tenant of a Victorian Townhouse. The facts also indicate that my client is not the original tenant, and that the lease was assigned to my client three years ago. It may be inferred that perhaps the previous client, the one who actually made the original lease with the landlord, was a residential lessee, as the structure is a home, and the character of the lease changed when the original lessee assigned his or her lease to the current lessor, who is obviously a business lessee, as they are using the space for a bookstore. Therefore, two different parts of the Landlord Tenant Act might apply in this situation. The original lessee, if the original lessee was a residential lessee, would fall under the first part of this Act, and the current lessee, who is a business, would fall under the second part of the Act. This is because th e first part of the Act is titled â€Å"Security of Tenure for Residential Tenants,† and the provisions in this part apply only to residential tenants. The second part of the Act is titled â€Å"Security of Tenure for Business, Professional and Other Tenants,† and it, of course, applies to commercial interests, such as the one in the fact pattern. Therefore, two different analysis will have to be performed – one analysis for the original tenant, and one for the current tenant, who is our client. The fact pattern indicates that, for the original lessee, the original lease was executed in 1997 and included a repair covenant, in which the original lessee was to perform the necessary repair work to keep the building in tenantable condition, and that this included decorations, wall-surfaces, window frames, glazing and casements. Moreover, in the original lease, there was provision for rent review in the 5th, 10th and 15th years of the lease and that the lease may ter minate on the 16th year, by giving six months notice, provided that the lessee materially performed the duties that were required of that tenant under this lease. Therefore, the clause that the original lessee signed with the landlord will come under the Landlord Tenant Act 1954  § 8. This provision states that when a tenant and landlord agree that the tenant is to perform certain repairs on the structure, and these repairs are not made, then the landlord may charge the tenant the reasonable value of the repairs (Landlord Tenant Act 1954  § 8). This does not seem like an overly draconian solution to the problem, if it is determined that there needs to be repairs made and the tenant refuses to make the repairs - the landlord can simply make the necessary repairs himself, which in this case would include shoring up the cracks in the ceiling, and reinforcing the floor joists so that the excess load does not cause further cracks, and could then charge the lessee the necessary charge s that the landlord would incur in getting this done. Yet there is a more draconian provision in the Landlord Tenant Act 1954 when it comes to lessees who refuse to perform the terms of the lease. In this case, the terms of the lease are that the lessee performs the repair work that ensures that the dwelling in tenantable, and, assuming that having cracks in the ceiling make the dwelling untenantable, then a refusal to deal with this issue might be cause for

Writing the Lead Essay Example | Topics and Well Written Essays - 750 words

Writing the Lead - Essay Example It also provides examples of these three types of leads in an effort to reveal how an effective lead could be written. Leads written by journalists and other media professionals could be categorized as good, bad, or questionable. A good lead should relate closely with the point statement of the newspaper or magazine article. This would make it not to dupe the reader of the article to read it only to realize that the article is different from what is illustrated by the lead. Moreover, a good lead should be enticing and captivating. This would give it the ability to induce interest of reading the whole article on the target leader. In addition, a good lead should not be too wordy. This means that it should not contain too many words that might make the lead boring. Not all leads can qualify to be good leads. One example of a good lead is â€Å"Not every thirteen-year-old girl is accused of murder, brought to trial, and found guilty. But I was just such a girl, and my story is worth relating even if it did happen years ago† (Read par. 1). This is a good lead since it is not wordy and it is both informative and captivating. According to Writing (Par. 2), another example of a good lead is â€Å"St. Johns Church survived in 1868 fire that destroyed most of Bloomington, and the weathered bombs thrown in anger during the sixties. But it crumbled last night under the weight of snow from yesterday’s freak storm.† This is also a very good lead because it is captivating and less wordy. Some leads are very difficult to categorize as either good or bad. These ones are categorized as questionable leads. In most cases, this kind of leads obeys some conditions of good leads while violating other conditions. A lead could be enticing and captivating but become too wordy. Moreover, a lead might be precise but fail to be captivating enough. A lead might also be enticing, captivating, and precise but fail to be informative enough. These kinds of leads are considered

Global Environmental Issues Essay Example | Topics and Well Written Essays - 750 words

Global Environmental Issues - Essay Example US Company such as Exide Technologies export used batteries to Mexico for secondary melting. These batteries mostly contain lead. Through recycling, lead is useful. Unfortunately, lead exposure has severe effects to the health of the workers as well as the environment (Pistoia, Wiaux and Wolsky, 2014). The Exide Technologies exports lead to Mexico due to the low cost of recycling. These prompts many companies to export lead to Mexico. This brings many environmental issues. There is a difference in the regulations between US and Mexico. This leads to the question if US companies are acting in a socially and ethical way. Five environmental issues arise in these scenarios. It is unethical for US companies pollute the environment and the surrounding in order to save money (Mitchell, 2009). Ethical dilemma arises due the inferior environmental regulations in the host nations as compared to the home nation. Global climate change is an issue affecting all the nations. Resources held common by all, owned by no one are sustainable to degradation. Degradation comes by nations moving productions to low cost areas and pumping pollutants into the environment, this harms global commons. The question here is whether it is legal or ethical to carry out these activities. Lead is a poisonous gas, which is hazardous to the environment. This perspective of the US being unethical can probably say that U.S. companies should follow proper safety procedures regardless of whether they are mandated by law. Consequently, there should be an agreement between the two countries that will commit both nations to equivalent environmental regulations to avoid development of polluta nts harmful to the environment. Furthermore, a regulatory framework can be established in Mexico to close the gap in the environment performance and accurate data on performance be made available to the public, this data can include air

Old Spice verses Axe - Which is More Effective Research Paper

Old Spice verses Axe - Which is More Effective - Research Paper Example Some of the respondents answered that sexuality is natural and therefore it is alright to use axe for these experiences while other respondents felt annoyed that these aspects must not be used for commercial advertising. Axe incorporates much higher tendency of sexuality in its commercials while old spice keeps it moderate. Perhaps due to this reason, the effectiveness and popularity of old spice is way higher than axe till date. Brand Extension is defined as that marketing strategy of a company in which the company uses the same brand name for different products. An example of Dove can be taken in this regard. The company uses the same brand name that is ‘Dove’ for all its products which include bar soap, face wash, hand wash, body wash, shampoos, conditioners, deodorants, moisturizers, hair color etc. The original brand name is Dove which is used for the entire product range of the company. Line Extension is that marketing strategy where the company uses the same brand name for launching new variants of the existing products. In this case, the company can introduce new flavors, colors, sizes, forms, packaging, added ingredients etc. An example of ‘Maggi’ can be taken in this case. The company uses the same brand name for all the new variants it launch be it noodles, soups, flavorings anything. Private Brand is those products which are produced, marketed, distributed and controlled by retailers. There is the famous example of Private Brand in U.K. the most popular examples are ASDA, Sainsbury, Tesco which produce, control and market products by their own names. There is a number of products produced and marketed by these famous stores.

American History - Utopian Movements Essay Example | Topics and Well Written Essays - 750 words

American History - Utopian Movements - Essay Example Several religious and secular Utopian communities arrived in America. Some of the communities include Shakers, Rappites, Oneida community and Brook Farm. According to utopian ideas, a perfect society would have communism. Some of the utopian communities include Mormons; it was established by Joseph Smith in 1830 (Halloway, 1961). Smith advanced the idea of polygamy as part of utopian society. The followers were later prosecuted and murdered. Another Utopian community was Oneida community that was located in New York. The community practiced communism and complex marriages. Every man and woman was free to have sex and accept criticism except Noyes. The society disintegrated when Noyes tried to pass leadership (Halloway, 1961). Another movement was the Shakers that settled in America in 1774. The emphasis was on vegetarianism thus they lived on by farming. The Shakers established eight colonies. They believed in communal ownership of property and religious confession of sins (Halloway, 1961). Members had to adopt children and homes were gender segregated consisting about ten individuals. The Shakers emphasized on celibacy thus the community ended since new members were not coming forth. The Shakers were later associated with most of reform movements like pacifism and abolitionist movements of 19th century. Another group was the New Harmony that was located in Indiana. The community believed in progressive education and community lifestyle. They advanced women equality but the society disintegrated later due to lack of strong central beliefs (Halloway, 1961). Another movement was the Fruitlands that lasted only for six months. It was founded in 1843 by Bronson Alcott. It followed a British reformist model since it forbade free ownership of property. It emphasized on free love and vegetarianism (Halloway, 1961). Children were not supposed to eat meat or use animal products like honey and wool. The movement also prohibited the use of animals for labor. In the farms, the community planted only the crops that grew out of soil so as not to disturb the living organisms under the soil like worms. Most of the members later felt manual labor as inhibiting. Malnourishment due to strict diet of grains made many members to leave. The movement later collapsed in 1844 (Halloway, 1961). Brook Farm was another utopian community based in Massachusetts in 1841, the community strongly advocated for women rights, abolition of slavery and labor rights. The community was based on a 200-acre farm with only four buildings. The community provided free education and residents had to complete 300 days of labor by farming, doing domestic chores and preparing recreational facilities. However, Ripley joined Fourierism movement thus youths had to do the dirty jobs like repairing roads and slaughtering animals. Most of the youths deserted. The community was also infected with smallpox and fire and later collapsed in 1847. Another utopian movement was Pullman’s capit alist utopia. It was founded in 1880s in the town of Pullman by George Pullman. According to Pullman, capitalist was essential in achieving both spiritual and material needs of the community. The employees would receive two paychecks, one for rent and the other for all material needs. There were rigid social classes since experienced employees and managers would live in tenements. Employee grievances and agitation for better pay increased forcing

High school's english programe Essay Example | Topics and Well Written Essays - 750 words

High school's english programe - Essay Example As part of my high school syllabus, I studied English language and developed sound command over my reading, writing and verbal skills. However, today when I critically evaluate the effectiveness of the offered program, I strongly feel that the program lacked certain aspects which could have helped me in my later life. Assessment of program The program’s primary focus was on improving communication capabilities and reading and writing skills of students. The courses were mandatory and were offered in a single level with no optional variants for foreign students. As a result, it became a cause of stress for pupils and many students found it to be burdensome. I, being a foreign student, was also part of this group that found the course to be difficult. It is vital that students must like what they study and teachers must ensure to develop their interest in the subjects instead of forcing them to study for it. They must be given personal choices to select which subjects they find most interesting to study as part of high school program. English language is a diversified course and requires keenness and concentration of students in order to maximize learning. Lack of interest in the subject led many students to achieve bad grades and lose respect for it. Teachers and mentors should not have sole right to define what is significant for literacy of students; instead, electives must be offered and students can attend orientation sessions to decide whether they feel the need to choose the course. Moreover, mentors must provide fair guidance to students to assist them in comprehending how different choices will affect their development plans and which course shall suit them the best. Another shortcoming in this program pertained to the teaching styles of faculty members belonging to this discipline. They emphasized greatly on improving writing skills of students, which worked out effectively for many of them in classroom sessions and group activities. However, som e students faced obstacles when they were asked to write on own self. When writing tasks were given for homework, teachers expected the students to magically produce a perfect paper within tentative deadline. Ideally, teachers should conduct reading sessions in class while elaborating on context and meaning of text comprehensively. Additionally, there should be role-play acts and similar interactional activities based on content of English syllabus and textbooks. This would help students develop a structural understanding of the big picture, build images in mind and make connections and networks between different texts to fill the gaps. Despite of large sizes of batches, teachers ensured to pay individual attention to students who were weaker and needed more efforts from mentors. Monitoring was rigorous and strict and teachers were able to identify intellect of each student, tailoring teaching methods accordingly. However, cultural aspects were largely neglected by staff members. Th e school was one of the best institutes in the country and thus various students came in from different backgrounds, races and cultures. English language also represents a cultural study and is comprehended distinctly by different classes of students. There were no indications in the existing curriculum regarding the need for cultural diversity. As a result, students moved at different paces in studies with foreign students lagging behind.

Korean Baptist Church Term Paper Example | Topics and Well Written Essays - 2000 words

Korean Baptist Church - Term Paper Example The church believes that there’s only one God reveals himself in three personas as the Father, the Son, and the Holy Spirit. Its platform is the Holy Scripture which is the foundation and the basis of all the doctrines the church stands. The official website of the southern Baptist convention (sbc.net) states: It has God for its author, salvation for its end, and truth, without any mixture of error, for its matter. Therefore, all Scripture is totally true and trustworthy. It reveals the principles by which God judges us, and therefore is, and will remain to the end of the world the true center of Christian union, and the supreme standard by which all human conduct, creeds, and religious opinions should be tried. All Scripture is a testimony to Christ, who is Himself the focus of divine revelation. As the church committed to relational, positive evangelism, the outreach is centered on reaching the â€Å"unchurched† one. It takes seriously in developing, educating and empowering the called for service. It is dedicated to serve people as they’re active in many charitable projects. It’s been giving home for the homeless, feeding the hungry and serves as a refuge for many who were devastated by calamities. It’s also supporting missionaries to spread the real teaching of Christ. Furthermore, it is a home for what they called â€Å"true† Christians. Denton Korean Baptist Church located at 2810 N Locust St. Denton Texas is one of the active Korean Baptist Church today. Just like any other Korean Baptist church, Denton Korean Baptist Church is just a traditional one headed by Pastor Hyoung Min Kim. The altar is decorated in a simple fashion which hastens the tranquility of the place. It is a perfect place to discern. A place where God speaks and people listen. Indeed, it refreshes one soul. Yet, the peacefulness outside is still superseded by the warmth of the people. The burning

Heaters Essay Example for Free

Heaters Essay As the name implies, heaters are those thermostatically controlled devices that are employed for heating matter i.e. solid, liquid and gas. In the past, humans could not think of the ease to cook, wash, manufacture, melt, wash, which is present these days. The availability of clean water is possible due to the arrival of heaters. The modernization in industrial sector became possible due to the complex heating units functioning day and night. From domestic usage of washing, bathing, cooking, drinking, space-heating, to offices, from commercial utilization to car-heating, and of course, the processing and manufacturing in industrial setting, the heating has brought convenience never imagined. Also with the inception of HVAC technology (Heating Ventilating and Air-Conditioning), heaters have been extensively used. The use of liquid and gaseous fuels has increased the demand of heating elements so much so that advancement in the field of heaters has been categorized into low, medium and high temperature processes. Therefore, numerous types of heaters have been invented to satisfy the ever growing needs of space-heating, liquid heating, or industrial heating. Depending upon the nature of the fuel or energy being employed, the heaters are mainly classified as: Natural Gas Heaters: Also known as LPG Heaters are highly desirable for space-heating of larger volumes. These efficient heaters have the operating principle of Bunsen burner.   Electric Heaters: These heaters utilize a resistor for conversion of electrical energy into heat by Joule’s principle. The 100% efficient heaters are perfectly safe for live beings, since they do not affect the quality of air. These popular heaters are available in either Convection form or Radiator one. Oil filled/Diesel heaters: Expensive running heaters are still used because of the high thermal capacity. Hence for boiling systems and for other numerous industrial purposes, Oil filled heaters have proven to be the ideal choice (Lamb, Eddie, 2010). Solar heaters: Solar thermal collectors and photo voltaic cells combine to form solar heaters. These heaters store sunlight and then produce electricity from it for heating purposes. Infra red heaters:   The transference of energy takes place when electromagnetic waves are emitted from a hotter body to a less hot one. The amount of heat transference is a function of temperature of hotter body. The history of the electric heater dates back to around the late 1800s, during which Thomas Edison created the light bulb. In fact, Thomas Edison is credited with inventing the first electric heater in around 1882-1883. He discovered that passing current through a large resistance would evolve heat, as the material would get hotter. The heater was part of his three-way distribution system to provide light, heat and power to homes (Beals, Gerard, 1996). The gas heater was invented round about Edison invented the electric heater. An year after the invention of the Bunsen burner, the company Petit and Smith first commercialized the gas heater in 1856. However, this heater was crude and very inefficient, as air was directly heated and the volume of air heated was very small which meant that only the immediate surroundings were heated. The first real, efficient gas heater was invented in 1881 by Sigismund Leoni, a British engineer. Instead of heating air, he heated asbestos, which could be heated to a higher temperature and then heat the surroundings. The electric heater relies on the basic principle of electricity that passing a current through a large resistance increases the temperature of the conductor, which thereby heats the surroundings. This is known as the â€Å"Joules Principle†. Electric heaters work on the same principle, using a large coil of wire to heat the surrounding air, and a fan in the heater propels the hot air out into the surroundings. Gas heaters on the other hand, use the heat from the burning of natural gas or liquefied petroleum gas to heat a mass of solid, usually fire clay or other refractory material to heat the surrounding air, and then fanned out. Indoors however, the direct method of heating the air via the heat produced from burning the gas is used. Convection currents are then set up which help to transfer the heat to the surroundings. The development of the heater can be seen as significant progress in the history of mankind. The invention of the heater means that people can now live in a cold environment without causing much discomfort or harm. Industries are now able to provide the specific temperatures needed for industrial processes which can increase the efficiency of the process, minimize the costs incurred, and decrease the power consumption, thereby saving energy. As heaters become more and more popular, individuals and companies are constantly finding new ways to provide better, economical, and eco-friendly ways to provide heating. This means that new technologies are being invented, which helps better the society and living conditions of man. Heaters are one of the inventions which have a myriad of uses. Heaters allow humans to live in cold conditions where it was dangerous to live in i.e. researchers in Antarctica can live there the whole year round due to heaters. They allow for industrial processes which require a high temperature, which would not have been possible previously as advances in technology increase, it maybe possible for heaters to become smaller, more compact, and so more efficient in the near future.

Computer-aided learning within education

Computer-aided learning within education CAL stand for Computer Aided Learning and in many cases referred to as Computer Aided Instruction as well [Bachman, 1998]. An in depth review of the literature suggests that there is no concrete definition of CAL as such. Many researchers have explained what can be achieved by CAL and how it can be done but no one has really tried to define CAL. Computer Aided Learning in simple terms can be described as an aid or assistance towards the learning process using a computer. It is very important to note here that we are using the word aid. Here aid is important because while using computers in the learning process no attempt is being made to replace the teacher or lecturer and the computer is used as an aid only. Computer aided Learning has been promoted in a number of ways for teaching and learning purpose. Some of these include Problem Based Learning [Schor et al, 1995], teaching basic anatomy [Stanford et al, 1994], supplementing lectures and tutorials [Shannon, 1990] etc. It is important to note that CAL should not be considered as a single program or application that fulfils a certain task as desired by the user. CAL can be a single or series of programs or application which acts as an aid to the overall learning process. Historically, it was in the early fifties during the last century that human beings used any kind of electronic device to perform a mathematical calculation. As soon as this was realized a series of developments took place and soon the computer came into being. People realized the immense potential computers had and started to use it in almost every field. Researchers openly stated that the use of computer for educational purpose would change the face of education in a very short span of time. Schittek (2001) points out that it was not until august 1981, when IBM presented the microcomputer IBM PC (personal computer) that the use of computers for educational purpose started to develop. Researchers like Papert (1994) then suggested the use of classroom computers and abandon the worksheet curriculum. As a common belief the researchers in favor of CAL believed that computer had the potential to stimulate and support various educational goals. The crucial question at that time and even n ow is that which goal/s should be selected? It was very important to select the goals appropriately as the choices made would have an immense effect on the childrens minds, their learning styles and on the education process overall. The educational goals that could be achieved using computers 20 years back were limited due to technological barriers. With an exponential growth in technological breakthroughs and growing experience in using these computers for education the statements made during the last quarter of the 19th century makes a lot of sense now. Technology is no more a barrier today and it is up to the academicians to use it appropriately to meet the desired educational goals.There were many detractors for the use of computers in education as well. One of the primary reservations was the concept that computers will eventually replace the traditional teacher or lecturer. Other reasons include the reluctance to change their mindset to accommodate something new in the curricu lum. These researchers felt that computers were a challenge to the existent educational practices at the intellectual, social, economic and pragmatic levels and hence favored the traditional methods over the use of computers. The supporters of CAL argue that we never questioned the fact that blackboard or books will replace the teacher then why are we so opposed to the use of computers in education? Even today these groups of people are outnumbered by the detractors and are continuing their effort to justify the numerous advantages that computers can bring in to the educational curriculum. This is even more evident from the fact that there are today a number of CAL programs available on the market, However it seems that the development of CAL is based on the work of very few individuals rather than being a part of the facultys ICT strategies [Plasschaert et al, 1995] 1. Game-based learning: Generally, games satisfy the basic requirements of learning environments identified by Norman (1993) and can provide an engaging environment for learning. Games should provide possibilities for reflectively exploring phenomena, testing hypotheses and constructing objects.2. Computer simulations: Grimes et al.(1988) studied the effects of a textbook-based software package in two classes of the Introductory Macroeconomics course. Their results indicate no statistically significant difference in learning between the experimental (software users) and control (non-users) groups. Finally, Grimes and Wiley (1990) conducted an experiment using a textbook-based simulation package in the Introductory Macroeconomics course. Their results indicate a statistically significant difference in overall attitude and performance between students who did and did not use the simulation software.3. Animations: One particularly promising capability of computer based learning is the a bility to integrate animation as part of instruction. Authoring application programs have made animation readily accessible to any educator who has the patience to learn how to use the application (Sturman, 1998).Some other forms of Computer based instruction include Virtual Seminars/ Video conferencing, Drill and Practice and Problem Solving. The role of CAL in education is recognized and appreciated by more and more people as time passes by. CAL has taken several forms depending on the available technology available as described earlier. Hence its role in education has also varied over time. In its infancy CAL was used as a knowledge bank of questions and the students could self-assess themselves. Apart from this other computer related activities were not really adding to the learning process of the students. With the advent of multimedia the role of CAL was extended and it was used to display simulations and animations to the students which were otherwise not possible for the students too see in real-time. This was seen as one of the most important reason to include computers in the classroom lecture as far as the teachers were concerned. Apart from this the teachers and the lecturers are generally very reluctant to incorporate CAL due to several reasons as discussed by Heywood and Norman (1988). First of all they feel that the available software does not match their exact criteria to meet specific curriculum goals. Secondly it is very time consuming process for them to learn the technology first and then convert the existing material they have in CAL format. Heywood and Norman (1988) found that the second factor was not a result of added workload but was more due to the confidence in their own abilities in the use of the technology. This essentially means that while the government is actively promoting the use of CAL in the curriculum it should also lay the guideline on how to do it and train the educators in the first instance.There is little doubt about the growing importance of CAL in education as research shows that CAL can have positive influence on the student learning [Devitt and Palmer, 1998]. Devitt further added that providing study material in computer format can improve knowledge on the subject. Ideally the role of CAL in education lies in the hands of the academicians. The role that these Educators give to CAL will determine the limits of its achievement. What makes a successful CAL?Some of the main pedagogical and economical forces that have driven the push for universities and schools to adopt and incorporate computer aided learning include:Greater information access The World Wide Web has made it possible for people to access primary sources of information on demand. Mastery of this tool has become essential in order to gain access to an ever-growing body of recent and up-to-date knowledge available electronically.Greater Communication facilities Interaction between academic staff, colleagues and students can be structured and managed through electronic communications to provide greater access and flexibility (Bates 2000)The quality of teaching New technologies have gained much attention from academic staff as they perceive their use will lessen their problems of high workloads, increased student to teacher ratio and use of inexperienced staff to teach (Bates 2000). There is ample evidence that well designed multimedia software can be more effective than traditional classroom methods, where students are able to interact with the software and learn at their own pace. Integrated effectively into the classroom environment, ICTs can facilitate higher order thinking skills and develop new ways of learning (Barron Ivers, 1996; Bates, 2000)Asynchronous learning This initiative has enabled institutions to cater for a variety of students by removing the barriers of time and distance. Students who are normally geographically disadvantaged have access to a variety of resources not usually at their disposal (McNaught et al., 1999; Bates, 2000).Pedagogical Improvement and staff renewal Teaching staff are able to preset information using a variety of tools in order to better relate to the content to the concrete realities of a given field of study. Innovative hands-on learning experiences are also made possible for students through computer simulation software. Advantages of CALOne of the main advantages of Computer aided learning concerns the time, the place and the pace with which one can learn. A few more advantages of CAL identified by other researchers and authors are listed below:1. Provision of alternative teaching techniques. The computer can utilize a number of teaching methods and materials that may not be viable to use in a traditional setting. For example, a graphics display terminal using animated characters on a screen is a stimulating tool [Deaton, 1991].2. Individualized instruction. Learning is significantly more effective and efficient when instruction can be tailored to the unique needs of each learner. CAL enables students to go through specific lessons at their own pace [Semb et al, 1991].3. Ability to conduct simulations. In a national survey on the use of CAL in Dutch institutions of higher education, de Jong et al (1992) found that the most popular form of CAL was simulation. One of the reasons that simulation is so popular could be that it is the only type of CAL in which the program adds something to the curriculum that a teacher cannot offer.4. Providing instructions on demand. The computer can provide virtually unlimited accessibility to educational material. The computer’s availability is not constrained by the same factors that place a limit on a teacher’s time. Whereas a teacher is available only during specific hours, in a specific place, and usually for group lessons, a computer is available for use at all times and on an individual basis and in many places [Stern and Stern, 1983; Telfer and Probert, 1986].5. Flexibility is another reported strength of CAL (Petrides, 2002; Schrum, 2002). Petrides (2002) stated that participants reported it was easier to work in collaborative groups in an online course without rearranging everyones schedule as one might do in a traditional face-to-face course.In a study conducted by Coyner and McCann (2004), learners feedback on four cours es was taken and different advantages and challenges associated with learning and teaching online were noted. Computer-aided learning can be considered as a part of online learning. The acronym ACCOMMODATE signifies the advantages identified (Coyner and McCann, 2004).A Accessibility. Computer aided learning provides the students with access to the material 24 hours a day.C -Convenience. Students can work and study according to their own time schedule and their convenience.C Critical Thinking. Critical thinking techniques are enhanced as the students have the associated data and information available to them 24 hours a day.O Offers. Students are aware of all the components of the course and they can compare themselves with others.M Model. Future use can be enhanced with CAL.O Organization. Course can be organized much before the starting of the particular course.D Dependence. All the necessary resources are available to the students and sot he dependence on the teachers is decr eased.A Accountability. Any online course provides a lot of information about the users and so the students accountability can be checked easily.T- Technology. Students acquire good technological skills.E Encourages. Students can work in teams and it encourages more participation. Some people feel that if students spend the bulk of their time interacting with a terminal, rather than with people, they can lose touch with what others are doing and feel isolated and alienated [Telfer and Probert, 1986; Chambers and Sprecher, 1990]. Even though the costs of hardware and software have significantly decreased in the last few years, an extensive capital investment is still required for implementing and using CAL [Shlechter, 1991]. The results of several studies have shown that teachers lack time to get to know CAL programs [Cox et al, 1988], prepare and integrate CAL [DAmico, 1990], develop software, and set up or maintain equipment [Hammond et al, 1992]. Inadequate training of teachers has contributed to a lack of computer use. Training should not be about computer or technology alone but about how computers can help in teaching the subject matter [Brancum, 1992]. A survey conducted by Plomp et al (1990) revealed that the resistance of teachers against computers was a constraining factor to implementing CAL. Participants in Hara and Klings (1999) qualitative case study of a Web-based course at a major U.S. university reported lack of immediacy in getting responses back from the instructor, and as a result they felt frustrated. Recent studies indicate similar results. For example, in Vonderwells (2003) study, one reported disadvantage of an online course was the delay of immediate feedback from the instructor. Comparison of traditional learning skills and CAL skills What traditional classroom learning achieves: The teaching strategy that has been used for centuries is lecturing an expert telling the students what they should know. A teachers personal enthusiasm for a subject can be transmitted through non-verbal behaviors such as eye contact with students, voice projection, body language and story telling (Stephenson, 2001). The physical presence of the lecturer in the classroom creates a sense of responsibility to the students towards the subject and they can be provoked and stimulated by observing an expert teaching and demonstrating them. One of the major advantages of lectures is that the learners can get response to their queries there and then. While in Online learning this is not the case. Some studies have shown that students complain about the workload required by self-study in the Web-based instruction (Nachmias et al, 2000). What Computer-Aided Learning achieves Generally classroom teaching has a high teacher-to-learner ratio which leads to less interaction between teacher and learner. One to one relationship is emphasized more in Online learning than in classroom lectures. According to Tiffin Rajasingham (1995), the traditional classroom teaching means that besides organizing a place for learning, it is necessary to organize when teachers and learners meet and how they use their time. Typically, classroom instruction provides a set group of students with a set chunk of instruction on set sates for set period of time. Here one can visualize the importance of online learning by comparing the efficiency of this scenario with providing the information the individual learner wants, when the learner wants, at the pace the learner wants, for the length of time and with the frequency that suits the learner. In a study conducted at the University of Akron (Coyner McCann, 2004), several advantages of conductin g an online course were analyzed. According to their study, the learners can access the online course information at any time of the day and they can work at times/locations convenient to their lifestyle. They are no longer instructor dependent for information, resources and materials. Emphasis on threaded discussions, chats and forums encouraged learners to work together. According to a study on improving online learning (Song et al, 2004), participants reported that it was helpful not to have to travel to the campus. The ability to complete assignments and tasks at anytime was another reported strength. The benefits of CAL are many including cost-effectiveness, enhanced responsiveness to change, consistency, timely content, flexible accessibility, and providing customer value (Rosenberg, 2001). Most of the studies on the assessment of students attitudes towards online computer-aided instruction have concluded that such courses compare favorably with classroom-based instruction and enjoy high student satisfaction (Phipps Merisotis, 1999). Also some potential value can be added to online learning by providing the opportunity for guest experts from around the world to share and contribute to a class by posting excerpts of articles, statements and so on (Paulsen, 1995). According to a study conducted by Ross and Schulz (1999), it was concluded that computer aided instruction is not suitable for all learners. Studies show that some learners have difficulty adapting to computer aided learning. Hoffman and Water (1982) stated that computer aided learning is suited for individuals who have the ability to quietly concentrate, are able to pay attention to details and have an affinity to memorizing details. According to Gregorc (1985), a computer cannot represent a teacher who may be able to troubleshoot and modify the lesson according to the students needs. He adds that students who cannot meet the demands of the system are denied access to the content and goals and are vulnerable to possible psychological damage. Children can therefore become victims of a medium which is offensive to them. They are at the mercy of the machine. Also Regular lecture meetings provide structure to the working day, and some implicit information about the rate at which factual material can reasonably be covered and assimilated.Advocates of CAL claim it gives students control over when and where they learn and the pace of their learning (Smart, 1997; Adnanes Ronning, 1998). One of the main features of computer-aided Learning is its capacity to individualise instruction to meet the specific needs of the learner (Rasmussen and Davidson, 1996). According to a study conducted by Dewhurst et al (2000), Students moved more towards agreeing with the proposition that the Computer aided learning would allow them to work at their own pace, perhaps favouring their own particular learning style, and that it offered greater flexibility, enabling them to choose where and when they studied. CAL constitutes an appropriate and acceptable alternative to conventional classroom learning and the students having little previous practical experience with such learning and study approach can appropriate it readily.Whether CAL is better than traditional classroom learning is a d ebatable question. According to a study conducted by Tjaden and Martin (1995), it is important to get direction from and interact with an instructor for introductions to topics and question-answer periods. But some phases of the learning process could be carried out more efficiently, at least time wise, with the aid of a computer program, whether it be hypermedia, multimedia or simpler tutorials. Many studies have shown that many students retain a preference for a `mixed economy’ in which the CAL plays a part alongside more conventional approaches. This is called Blended Learning which is discussed in detail in the next section. A variety of teaching methods exist in this society, (lectures, audiotapes, purely online, a mixture of both online and traditional classroom teaching) and it may be possible that students choice of the best teaching method varies with their personality differences. In such a case, the teachers should use a variety of methods to cater for the differences between the students. This is not easy but it is one of the strong reasons of supporting a mixture of both computer-based and traditional classroom teaching. There is no doubt that the physical environment has a surprisingly powerful influence on teaching. But, sometimes, lectures are relatively ineffective to inspire interest in a subject and are relatively ineffective for personal and social adjustment (Bligh, 1998). Thus, it has given way to blended environment in which the large lecture theatres are equipped with networked computers through which vast range of digitized information can be accessed. Even online learning environmen t is just another physical environment with more complexity and with more use of technology. But learners are not able to accept this environment fully because apart from making possible some kinds of activities like one to one communication with many different people it also restricts some activities like spontaneous spoken conversation.At its simplest, blended learning is the integration of traditional classroom face-to-face teaching with online computer based teaching. At the same time, there is considerable complexity in its implementation with the challenge of virtually limitless design possibilities and applicability to so many contexts (Garrison Kanuka, 2004). Rosenberg (2001) emphasizes that people learn more effectively when they interact and are involved with other people participating in similar endeavors. CAL is powerful when both training and knowledge management are integrated, but even more powerful when integrated with classroom training in a learning architecture ( p. 117). He defines a learning architecture as the design, sequencing, and integration of all electronic and non-electronic components of learning to derive optimum improvement in competence and performance. Cross (2000) reports the learning process breaks down when untouched by human hands. CAL is not training by robot. Till now we have discussed about the existing technologies and its application related to CAL and how they are affecting or changing the process of education in general. In order to predict the future of CAL we need to look back at the past with two different view points, namely technological and educational. As far as technology is concerned, it is far ahead of the educational developments in terms of pedagogy. Today technology is talking in terms of virtual Universities and will soon be ready for deployment but development in educational policy to incorporate such technology is moving at a snails pace. There are many institutions that still use computers in education because they are supposed to do so as per the national curriculum. This by no means is of any help for the future of CAL and education in general. This can be primarily attributed to the difference of opinion that still exists between the educators in the use of CAL.The author of this report feels that technology is at a point where it can deliver most of the educational requirements but the problem lies in the educational process. Presently CAL is undergoing a transition from the acceptable state to the accepted state. In order to be referred as widely accepted and successful in the future, CAL has to be actively incorporated and effectively used in the curriculum to benefit and enhance the overall learning process. In February 2004, HEFCE (Higher Education funding Council for England) commissioned Glenaffric Ltd e-Learning consultants to undertake an initial analysis of the responses to consultation on the HEFCE (2004) e-learning strategy and produce a summary report. This report says: There is an overwhelming request for the strategy to emphasize blended learning approaches rather than wholly e-based learning, as this remains the most appropriate use of technology for learning in campus-based institutions. However, one response urges caution about the assumption that the currently fashionable term blended learning will be a long term concept of any value. There is still much debate about whether wholly computer aided learning will replace blended learning. Cross (2000) notes that the magic is in the mix but blended learning still has some aspects of traditional classroom learning which is often viewed as old fashioned, static and expensive to deliver.This research and discussion shows that not only is CAL of benefit to the students, but it can be used as a vital source of feedback to the lecturers if they are willing to accept it. Also CAL programs can be modified to provide greater assistance in the understanding of particular problems. CAL will definitely form an integral part of the education process in the future. Adnanes, M., Ronning, W. M. (1998). Computer-networks in education à  a better way to learn? J. Computer. Assisted Learning, 14, 148 157.Bachman, M. W. Lua, M. J. Clay, D. J. Rudney, J. D. (1998) Comparing traditional lecture vs. computer-based instruction for oral anatomy. J Dent Educ 1998: 8: 587-591.Barron, A., Ivers, K. (1996, June). An Internet Research Model. 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Strategic Recommendations for Red Bull

Strategic Recommendations for Red Bull Keeping the Red Bull Flying - Strategic Recommendations to Build  the Brand and Drive Revenue Growth Since its launch in 1995 in Austria, Red Bull has, in essence, created the hip and fashionable category of â€Å"functional energy drinks†. Its marketing program has been the epitome of â€Å"buzz† marketing in which pull strategies are utilized to expand product distribution methodically on a global scale. The promotion of Red Bull has been pure and focused on the elements of the product: the distinctive silver and blue 250mL can, the singular marketplace offering, the unique logo and underlying mantra â€Å"Energy Drink† followed by a campaign of selective introduction to the particularly â€Å"cool† consumers via sampling and endorsement by personalities synonymous with the brand personality of the product. Judging by results alone, the remarkably consistent (albeit with the notable inconsistency of the United Kingdom product introduction) marketing plan has been a tremendous success as evidenced by the entrance of so many â€Å"me-too† products. Despite the entry of the â€Å"big dogs† (i.e., Coca-Cola, Pepsi, et al), Red Bull had managed to achieve sales of near $1billion by the end of 2001. The success of the bran is also evident by the exorbitant price premium that consumer are willing to pay ($1.99 $3.00) for just 8.3 fluid ounces of product that was until recently, only available in a single serving (initial offering of 4- packs retained the pricing per ounce of the single serving size). The targeted audience for this product is, â€Å"anyone†¦ who is fatigued [mentally or physically].† Despite this shotgun approach, penetration is far deeper in younger demographics, especially the 14-19 groups (65% in Austria, 28% in the UK). A large part of the product’s continuing success is the uniform consistency of the brand image as it is positioned in each market. Competing on the basis of a premium product consumable by anyone with the universal need to reduce fatigue, the product has taken first-mover advantage and remained on top by the maintenance of a premium product that fulfills a ‘commoditized-niche’ need of the consumer. In terms of the Red Bull’s competitive position, the emergence of the category and the success of Red Bull has created a highly competitive field of me-too and novel products. Despite this competition, Red Bull remains a large but niche product that has become a powerful â€Å"original† brand. Threats to their market position include the wake of new and existing products from companies with deep pockets, extensive distribution networks and substantial marketing prowess – some of the 75% (in the UK) market share will be lost (Choeke 2005, p.3; Clark 2005; Euromonitor 2005, p. 3). The opportunities that Red Bull has are a direct result of their weaknesses: a single product made in a single location. This is the epitome of the clichà © that warns against putting all one’s eggs into a single basket. As a consequence, Red Bull places a strong emphasis on conservative inventory strategies by having 45 – 60 days of products at distribution centers (in the US) (Modern Materials Handling 2005), p. 11). While the emphasis on being at the shelf is admirable, this represents a significant (up to almost 17%) of ones annual volume sitting around – 17% of one’s annual revenue tied up in accounts receivables. To continue to build upon this success, it is recommended that Red Bull consider a two-fold strategy. First, there is considerable equity in the brand and the beverage that can be leveraged significantly in a brand extension of a product such as an ‘energy bar’. The key risk of this strategy is that the pure, singular product offering of today will be diluted. Despite this risk, the extension of what Red Bull actually represents does not necessarily dilute but can likely reinforce the idea that the brand of Red Bull represents, â€Å"what you consume [not just drink] when you are fatigued† versus the more restricted â€Å"drink† cateogory. By redefining the frame-of-reference, the category can be effectively extended and a like-branded product such as â€Å"Red Bull Solid Fuel† can effectively capture money left on the table while presenting minimal risks for damaging the current substantial brand equity of the beverage product alone. This brand exte nsion is compatible with the spirit of the current product, a key factor in the likelihood of consumers accepting and even embracing an additional product (Yeung Wyer 2005, p. 495). An alternative to â€Å"SolidFuel† is an additional beverage such as a sports drink. While this is a legitimate possibility, the risk of brand dilution is greater as both products are beverages though intended for different consumers. SolidFuel is a different but related category that seeks to gain a larger share of wallet though not necessarily expanding the existing customer base. This product will complement rather than potentially compete with the original Red Bull product and utilize the paradigm of a â€Å"branded house† rather than a house of [potentially competing] brands (Aaker Joachimsthaler 2000, p. 9), In addition to efforts to grow revenues through brand extensions, an additional recommendation alluded to earlier, it that Red Bull should expand production from solely Austrailia to a site in Europe and North America. By having a single facility to product product for a globe, unnecessary costs are being built into the supply chain. In addition to being forced to produce, manage, move and store massive quantities of material, there is the presence of a great deal of risk if something should happen. With but a few additional sites, risk can be virtually eliminated and distribution and holding costs significantly reduced. To address the concern of the fact that Red Bull is perceived to be a niche’ product, it is recommended that a action be taken to build brand awareness and specifically to penetrate both deeper and in additional demographic segments, it is recommended that Red Bull develop mass media advertisements such as television spots. These clips should feature a key â€Å"fatigue driver†. By this, it is meant that activities besides extreme physical exertion should be utilized such as: A long road-trip – This should feature a middle-aged, yet well-groomed commercial truck driver that focuses on a route map. This map should prominently feature a long line which traverses several states. Further, this individual should eschew coffee, instead, he should be shown enthusiastically consuming a Red Bull . A series of ‘relentless’ meetings – This clip should show a clock indicating an early hour and a business meeting ‘in progress’ that, according to the clock, keeps going. Similar to the above example, the shot should demonstrate that Red Bull is an attractive alternive or substitute for coffee and could also play upon the feature s of consistent quality of Red Bull (versus the variance of a secretary’s coffee making skill). A grueling school assignment – The obvious shot would include a study group at a late hour†¦ just beginning to study for a major test of solve a lengthy problem. Of course, Red Bull is there. Each of the above scenarios are representative of mental or physical fatigue and the â€Å"break-through† that can be attained by the key benefits and attribute of the Red Bull product. These also particularly lend themselves both to brand extension and extensions of the current ‘most likely to use’ demographic segment. In summary, Red Bull has seen seemingly indefatigable success of a single product. By taking steps to simultaneously launch â€Å"SolidFuel†, the result will be the success that is achieved simply by meeting the already expressed needs and desires of the marketing with a product that is positioned to leverage the current awareness, recognition, and image of the current product. As this strategy entails the creation of a category-extension, there is minimal risk of the dilution of the powerful core brand value and the image that is currently held. Further, to maintain and even build the markets for these products, Red Bull should move away from the successful cartoon-type advertisements and focus on the â€Å"next thing† for a fickle consumer mass. This advertising should be of an experiential nature that focuses on situation in which Red Bull [products] can be utilized for a key benefit while each advertisement â€Å"closes† with a central brand reinforcing image such as the Red Bull logo. Works Consulted Aaker, D., and Joachimsthaler, E. (2000, Summer). â€Å"The Brand Relationship Spectrum: The Key to the Brand Architecture Challenge†. California Management Review, (42)4, pp. 8-23. Choeke, M. (2005, October 11). â€Å"Coke Eyes Red Bull with Launch of Still Energy Drink†. Marketing Week. October 11, 2005 edition. Clark, N. (2005, December). â€Å"Coca-Cola adds Taurine to Product†. Marketing, December 14, 2005 edition. Euromonitor. (2005, December). â€Å"UK Market for Functional Drinks†. Euromonitor – Market Research Monitor. Accessed online March 9, 2006. Modern Materials Handling. (2005, December). â€Å"How Red Bull Puts a Charge in It’s Supply Chain†. Modern Materials Handling, p. 11. Yeung, C., and Wyers, R. (2005, November). â€Å"Does Loving a Product Mean Loving Its Products? The Role of Brand-Elicited Affect in Brand Extension Evaluations†. Journal of Marketing Research (42), pp. 495-506.

What techniques has Leon Gast applied to engage his audience in When E

Throughout the year I have been studying the documentary 'When We Were Kings' based around the 1974 World Boxing Championship fight between Muhammad Ali and George Foreman. The fight was staged in Zaire, Africa and is subsequently predominantly an African influenced film, although still effective in delivering the story and exposition of one of the greatest sporting moments of our modern era. Through use of a complex sound track - including live sound and interviews from the past - Gast is able to entice me to continue viewing the colourful, musical and exciting documentary. Using a majority of archival footage combined with a cast of experts and witness' Leon Gast captures the moment whilst providing us with the necessary background information and detail. A number of questions are asked and social issues raised providing us with a contrast of morals and ideals creating a fast moving, intriguing look at an event adopted in to boxing folklore as the greatest of all time. Although Ga st is unable to incorporate much of his craft - due to a majority of archival footage - he is still able to build tension and demonstrate importance through his shot selection, use of motifs and selection of music. When I viewed Gast's dramatic yet uplifting look at the 1974 World Heavyweight Boxing title fight in Zaire, I was engaged through his use of evocative and up-beat music. Music plays almost constantly throughout and is effective in establishing a mood of fun and excitement about the brutal bout. To begin the film Gast introduces us to the tribal rhythms of Zaire, I believe to signify the origins of both fighters and the importance of cultural links between America, Africa and the evolution of popular culture. Gast also employs the use of a mysterious African women - a dancer and performer - through use of close up's and intense, tension building rhythms. She appears throughout the documentary and we are told later that a witch doctor predicted Foreman might be defeated by use of a voodoo spell involving a "woman with fluttering hands". Whether there is any element of truth to the prediction, Gast's inclusion of this native African lady is clearly to provide an element of mys tery and intrigue around not only the fight in Zaire, but also Ali's greatness. The tribal rhythms and traditional African music work well for Gast and are effective in portraying the mood... ...nter the armed forces during the Vietnam war- had resulted in a jail sentence and loss of the title. This was Ali's return, the greatest of all time was returning to the ring to face one of the most formidable individuals ever to step in to the square shaped arena, making it a bout no red-blooded American and no self respecting sports fan worldwide could miss. Gast's subject matter - the fight itself - and people involved - namely Ali - are perhaps one of the most appealing events to be covered in sports history (with relation to real life relevance) The people involved in Gast's documentary are remarkably effective in delivering the recount of the 'Rumble in the Jungle' combining aging experts with those who were scattered amongst the commotion that was the concert and fight in Zaire, 1974. Spike Lee appears throughout to provide a modern, filmmakers perspective while George Plimpton and Norman Mailer commentate, adding excitement and human dimension to the fight. Mailer and Plimpton covered the fight in the seventies and provide us with a credible recount and are effective in providing professional detail for us helping us understand some more technical angles explored by Gast.

Analysis of Abbey Tomb, The Love Song of J. Alfred Prufrock, and To Aut

Analysis of Abbey Tomb, The Love Song of J. Alfred Prufrock, and To Autumn ‘By using the first or second person – a poet creates a sense of direct dialogue with the reader.’ What is your response to this view? By the use of the first or second person a poet can establish a connection between the character and the reader because the poet can address the reader directly. The poems I have chosen to study are ‘Abbey Tomb’ by Patricia Beer, ‘The Love Song of J. Alfred Prufrock’ by T.S. Elliot and ‘To Autumn’ by John Keats. Beer’s use of the first person in ‘Abbey Tomb’ creates the sense that the monk is confiding in the reader. In addition the link between reader and the Beer’s character is enhanced because the monk is talking through time, which makes the reader feel involved because the monk is intrusting the reader with his grievance that has lasted beyond the grave. ‘I told them not to ring the bells†¦their tombs look just as right as mine,’ it could be seen here that the monk is trying to get the final word to the reader as time has worn away the truth and there is no one alive who knows he was right. This also implies his frustration that the other monks did not listen to him because his complain is made directly to the reader. With the use of the first person Beer is able to create what resembles a first hand account of the incident, which is being retold to the reader. ‘We stood still†¦staring at the door,’ the monks were waiting for the Vikings. ‘We heard them passing by†¦only I could catch the sound of prowling men†¦everybody else agreed to ring the bells,’ the monks then think the Vikings had left and decided to ring the bells; again we see that the monk is trying to prove he was right by em... ...logue with the reader, even though the poem is written in the second person because is addressed to Autumn, as proclaimed in the title of the poem. Keats makes no reference to the audience throughout the poem, but personifies Autumn ‘sitting careless,’ ‘thy hair soft-lifted†¦Ã¢â‚¬â„¢ and ‘by a cider-press, with patient look, thou watchest.’ Therefore this demonstrates that a poem can be written in the second person and contain no sense of a direct dialogue with the reader. I believe that the statement is too specific; some poems in the first or second person, like ‘Abbey Tomb,’ are purely expressed to the reader because the use of ‘I’ can create the sense of a conversation. On the other hand, in ‘the love song of J.Alfred Prufrock’ and more directly in ‘To Autumn,’ another character is addressed beside the reader which weakens the sense of a direct dialogue.

Comparisons between ‘ The Daffodils’ by William Wordsworth and ‘The new fast automatic Daffodils’ by Adrian Henri

Both titles show that the poems are about daffodils. The word ‘fast' and ‘automatic' in Henri's title prepares the reader for more modern variation. ‘The daffodils' by Wordsworth, is about daffodils. The poet is dreaming or thinking of daffodils, like for example: ‘Beside the lake, beneath the trees, Fluttering and dancing in the breeze' and ‘I wandered as a lonely cloud'. The poet is really fascinated by the daffodils, because he is describing it so beautiful. It is a very happy poem and also very natural, calm, appreciated and thoughtful. The poem has an effect. The rhythm is effective, it helps people to remember the poem better. The rhyme scheme: ab ab cc makes it easy to remember. Stanza 4 means: The poet is lying on his back looking to the sky and thinking about the daffodils. By thinking of the daffodils, it makes him happy and he gets happy thoughts about it. ‘The waves beside them dance', is a metaphor. I would definitely chose this poem, because it is a relaxing poem, I think the poem will attract people. It tells people what he thinks of daffodils. The poem refers to the characteristics of landscapes. It think, people form the 1900 will understand it because it is written in their language. Where the people won't be able to understand it because cars didn't exist in their time. Adrian Henri's poem, ‘The new, fast, automatic daffodils', uses words and phrases, which are the same as ‘The daffodils' by Wordsworth. Like for example: ‘Bliss of solitude' ‘Inward eye' ‘In vacant and in pensive mood' '10 000 saw I at a glance' (only, Wordsworth uses word for the 10 000 (ten thousand) ) Henri wanted to make an interesting poem, so he mixed the car leaflet or advertisement with Wordsworth's poem. Wordsworth's poem is about the daffodil as a part of nature and natural beauty. Henri's ‘daffodils' is more comfortable in the technical age, as a machine or car. Both have some of the same lines which have been used in each poem, i.e. ‘that floats on high o'er vales and hills'. Both use language effectively to describe their different views on the ‘daffodil'. Wordsworth uses words which are not familiar to a modern reader but was in keeping for the time it was written in the 18th century, i.e. ‘jocund' ‘glee' ‘bliss'. Henri uses advertising language such as ‘generously portioned' and ‘cruising speed' to appeal to a modern reader. An 18th century reader would not understand parts of the language. Both poets use repetition to get across certain points to the reader. Wordsworth uses similes and personification in order to encourage the reader to identify and recognise his message. Henri uses figures and bold capital letters to make his work more scientific and technical. It is his use of the language of the media, which helps the reader to identify with his point of view. Both poets are writing within the style and context of their own individual historical time. Wordsworth was born in 1770 and died in 1850. Some of his poetry – including ‘Daffodil' – was inspired by his love of walking and travelling, and by observing and commenting on his natural surroundings. Adrian Henri was born in 1932 and is still living. I the 1960's he was know as one of the ‘Liverpool poets' and from 1967-1970 he led the poetry/rock group called ‘Liverpool Scene'. This probably helps to account for his collage style in this poem, of mixing different types of poetry and texts in order to create something completely different. Both poems have a positive and happy tone. Wordsworth's poem has a calm and tranquil tone, which is based on appreciation of the beauty of a natural landscape, and the calming effect that contemplation can have on the soul. Henri's poem is much more upbeat and brash. It is selling the ‘daffodil' as a consumer item. I think that I will chose ‘The daffodils' by William Wordsworth because I am a person that like nature and not very interested in cars. It depend on the person's personality whether they like the poem by Wordsworth or the poem by Henri. Both titles show that the poems are about daffodils. Wordsworth' s poem is about flowers and Henri's poem is about a Dutch car. Henri is using words and phrases he took from Wordsworth's poem. Both poems are calm and happy. Both poets use repetition to get across certain points of the reader. Well my conclusion is that the two poems are not about the same thing.

The Canning of Charles Sumner

On May 20, 1856, Senator Charles Sumner, a Massachusetts anti-slavery Republican, delivered a speech called â€Å"Crime against Kansas†. The speech was about Kansas` admission to the Union as a Slave State or Free State. In his speech, Sumner insulted two Democratic senators. South Carolina senator, Andrew Butler, who was not present, got his share of Sumner insults. Senator Butler`s kinsman Preston Smith Brooks, representative from South Carolina, offended by Sumner`s speech, he considered the speech as â€Å"libel on South Carolina, and Mr. Butler†.First He thought of challenging Sumner to a duel but he did not believe Sumner to be a gentleman and decided to discipline Sumner with public beating. On May 22, 1856, Brooks waited in Senate Chamber for ladies to leave. While Sumner was seated at his desk, the Chamber was clear of ladies, Brooks walked up to Sumner`s desk and marked his feelings about Sumner`s speech as â€Å"libel on South Carolina, and Mr. Butler† . Brooks then started to strike the Senator with a gold headed gutta percha cane. First Sumner tried to defend himself but he was trapped between desk and his chair.After couple of hits Sumner was already blinded by his own blood, but that did not stopped Brooks. Brook kept hitting Sumner until his cane shattered. Brooks left the chamber after seeing Sumner collapsed unconscious on the floor. Later on Brooks informed his brother what happened, he wrote that he gave Sumner â€Å"about30 first rate stripes† with the cane and he wrote â€Å"every lick went where I intended†. Brooks’ action was celebrated by many Southerners and condemned by Northerners. Both men became heroes in their respective states.The caning of Charles Sumner was a symbolic of two regions conflict and factor of rising tension leading up to the American Civil War. Bibliography Gienapp, William E. The Crime Against Sumner: The Caning of Charles Sumner and the Rise of the Republican Party. Civil War History pp. 218-245. September 1979. Geniapp’s journal provides a thorough examination of the caning of Charles Sumner and aftermath of the incident towards political parties. The author discusses how important this case was on the road to civil war. Woods, Michael E. â€Å"The Indignation of Freedom-Loving People†: The Caning ofCharles Sumner and Emotion in Antebellum Politics. Journal of Social History pp. 689-705. Spring 2011. Woods`s journal provides the role of emotion in antebellum American politics and political culture through an analysis of the outraged northern response to the May 1856 caning of Charles Sumner. The author discusses how important was indignation in antebellum political culture. Sinha, Manisha. The Caning of Charles Sumner: Slavery, Race, and Ideology in the Age of the Civil War. Journal of the Early Republic pp. 233-262. Summer 2003.Sinha`s journal analyzes the argument of slavery, race and ideology motivated by the caning of Charles Sumne r. White, Laura A. Was Charles Sumner Shamming, 1856-1859?. The New England Quarterly pp. 291-324. September 1960. White`s journal provides Sumner`s recovery and return to politics after Brooks attack. The author discusses both Northern and Southern response to the incident. Meriwether, Robert L. Preston S. Brooks on the Caning of Charles Sumner. The South Carolina Historical and Genealogical Magazine pp. 1-4. January 1951. Meriwether`s journal provides the letters sent by Preston S.Brooks to his brother. Pierson, Michael D. â€Å"All Southern Society IS Assailed by the Foulest Charges†: Charles Sumner`s â€Å"The Crime against Kansas† and the Escalation of Republican Anti-Slavery Rhetoric. The New England Quarterly pp. 531-557. December 1995. Pierson`s journal provides the detailed â€Å"Crime against Kansas† speech material. The author discusses if Sumner was offensive enough to get things physical. On May 20, 1856, Senator Charles Sumner, a Massachusetts anti -slavery Republican, delivered a speech called â€Å"Crime against Kansas†. The speech was bout Kansas` admission to the Union as a Slave State or Free State. In his speech, Sumner insulted two Democratic senators. South Carolina senator, Andrew Butler, who was not present, got his share of Sumner insults. Senator Butler`s kinsman Preston Smith Brooks, representative from South Carolina, offended by Sumner`s speech, he considered the speech as â€Å"libel on South Carolina, and Mr. Butler†. First He thought of challenging Sumner to a duel but he did not believe Sumner to be a gentleman and decided to discipline Sumner with public beating. On May 22, 1856, Brooks waited in Senate Chamber for ladies to leave.While Sumner was seated at his desk, the Chamber was clear of ladies, Brooks walked up to Sumner`s desk and marked his feelings about Sumner`s speech as â€Å"libel on South Carolina, and Mr. Butler†. Brooks then started to strike the Senator with a gold heade d gutta percha cane. First Sumner tried to defend himself but he was trapped between desk and his chair. After couple of hits Sumner was already blinded by his own blood, but that did not stopped Brooks. Brook kept hitting Sumner until his cane shattered. Brooks left the chamber after seeing Sumner collapsed unconscious on the floor.Later on Brooks informed his brother what happened, he wrote that he gave Sumner â€Å"about30 first rate stripes† with the cane and he wrote â€Å"every lick went where I intended†. Brooks’ action was celebrated by many Southerners and condemned by Northerners. Both men became heroes in their respective states. The caning of Charles Sumner was a symbolic of two regions conflict and factor of rising tension leading up to the American Civil War. Bibliography Gienapp, William E. The Crime Against Sumner: The Caning of Charles Sumner and the Rise of the Republican Party. Civil War History pp. 218-245.September 1979. Geniapp’s jou rnal provides a thorough examination of the caning of Charles Sumner and aftermath of the incident towards political parties. The author discusses how important this case was on the road to civil war. Woods, Michael E. â€Å"The Indignation of Freedom-Loving People†: The Caning of Charles Sumner and Emotion in Antebellum Politics. Journal of Social History pp. 689-705. Spring 2011. Woods`s journal provides the role of emotion in antebellum American politics and political culture through an analysis of the outraged northern response to the May 1856 caning of Charles Sumner.The author discusses how important was indignation in antebellum political culture. Sinha, Manisha. The Caning of Charles Sumner: Slavery, Race, and Ideology in the Age of the Civil War. Journal of the Early Republic pp. 233-262. Summer 2003. Sinha`s journal analyzes the argument of slavery, race and ideology motivated by the caning of Charles Sumner. White, Laura A. Was Charles Sumner Shamming, 1856-1859?. The New England Quarterly pp. 291-324. September 1960. White`s journal provides Sumner`s recovery and return to politics after Brooks attack. The author discusses both Northern and Southern response to the incident.Meriwether, Robert L. Preston S. Brooks on the Caning of Charles Sumner. The South Carolina Historical and Genealogical Magazine pp. 1-4. January 1951. Meriwether`s journal provides the letters sent by Preston S. Brooks to his brother. Pierson, Michael D. â€Å"All Southern Society IS Assailed by the Foulest Charges†: Charles Sumner`s â€Å"The Crime against Kansas† and the Escalation of Republican Anti-Slavery Rhetoric. The New England Quarterly pp. 531-557. December 1995. Pierson`s journal provides the detailed â€Å"Crime against Kansas† speech material. The author discusses if Sumner was offensive enough to get things physical.